The Chinese carmaker has already announced its participation in the two biggest automotive events –the Paris motor show in October and Detroit one in January. On each of them Brilliance is going to present the wide range of its models – BS6, BS4, BC3 coupe and BS2. These cars are already sold on the local market. Last year there were 32,006 units of BS6 sold and 82,311 units of BS4. BC3 and BS2 are this years newness.
HSO Motors Europe, the general importer of the Brilliance car brand in Europe, is to become Champion Partner of the German Premier League football team Borussia Dortmund (BVB) and consequently the exclusive automotive partner of BVB. In Germany, Brilliance Motors Deutschland GmbH will be using this sponsorship to emotively bond brand association among club supporters and football fans.
Brilliance China Automotive Holding sent yesterday first part of 270 units of modernized Zhonghua (BS4) saloon. According to producer’s assurances, the car will get three stars in European crash tests. The first models will be available to German customers starting next month.
HSO Motors Europe company, the German importer responsible for sale of Brilliance in Europe is finishing negotiations about distributing Chinese cars in Poland. Such information was given yesterday in German media, showing Poland as one of ten countries, in which negotiations are the closest to be finished. 16 European countries signed licensed agreements earlier.
The official sale of Brilliance FRV has been started in China today. The new compact hatchback is going to compete on the global market successfully. The attractive model will be offered in Europe under the name BS2 quite soon. An exhibition model was already shown – though the exterior – at the Frankfurt and Geneva motor show.