The data of the ANFIA and UNRAE on June registrations, regarding to commercial vehicles, attest that pick up Great Wall Steed has already started ascending towards the top of the charts , being most-sold pick up with 127 units and a significative market quote of 8,8 %. Also the cumulative data January – June, 481 registrations on which 4 of the 5 in version super luxury 4wd with electronic system onto L4WD and all with eco dual gasoline – LPG system, is a proof of good acceptance on the market, all together it makes a 5.7 %. The result is even more important because it is obtained by the first foreign pick up registering an 8, 8% share in one month.
The result is even more important considering the brand and the model, both by the fact that it started sales only in January, but especially because it is the winner of the battle within already established brands from Japan and USA but facing also competitive low cost brands.
The Ecodual gasoline – LPG, the rich assortment of optional improving inside and outside in a modern and catching look and counting on a sales network of over 100 dealers and service centers, are key elements of a strategy agreed among the manufacturer Great Wall Motor and the importer and distributor Eurasia Motor Company to face the complex European market, in a delicate moment of economic crisis.
This all made competitive by its price positioning, therefore value for money, capable of attracting clients who formerly bought more expensive cars but buy this way same value for less money, but also people who used to have cars of a lower more antiquate car type with less performance now able to buy a Steed for same price.
Source: Great Wall Motor (Eurasia)
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