Europe is not for Brilliance, the importer is bankrupt

Sat, 11/07/2009 - 14:40 — Michał Hadyś

HSO Motors Europe company, the general importer of Chinese Brilliance in Europe, filed for insolvency. In an interview for German Autohaus company’s CEO Hans-Ulrich Sachs explains that the main reason of financial problems was wrong producer’s price policy, which despite crisis hadn’t made any moves to rise competitive its products.

Head of German company is very sorry situation, but he consider it’s only one solution at this moment. "Months of talks with producer on price’s adjustment unfortunately was failed. We can’t longer compete with scrapping bonus and large discount only" - says Sachs. The importer keep a conversation with dealers about possibility of rescuing a dealership network, which counts 151 points in Germany. HSO Motors Europe bankruptcy isn’t surprise, because poor sales had affected adversely on China Automotive Distribution and Services GmbH (Bremerhaven) before, dependent company, which was responsible for import and distributing of spare parts.

ADAC: zero stars for Brilliance BS4

Beside high price, the most important factor of Chinese brand’s weak popularity were poor results of cash test, which quickly became a favourite subject for car industry media.

Source: autohaus.de

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Europe

Vehicle sales increase, but dealers still see profits drop

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China

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Europe
Geely

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