HSO Motors Europe, the general importer of the Brilliance car brand in Europe, is to become Champion Partner of the German Premier League football team Borussia Dortmund (BVB) and consequently the exclusive automotive partner of BVB. In Germany, Brilliance Motors Deutschland GmbH will be using this sponsorship to emotively bond brand association among club supporters and football fans.

Says Hartwig Hirtz, Managing Director of Brilliance Motors Deutschland: "In BVB, we have found the ideal partner to start our commitment to football." Football is not just the core of BVB, but has a fascination for Brilliance that far transcends any financial involvement. "We are delighted to welcome Brilliance as a dynamic company whose ambitious goals suit those of Borussia Dortmund," emphasised Hans-Joachim Watzke, Board Chairman of Borussia Dortmund GmbH & Co. KGaA.

"We are looking forward to a long-term partnership and will be pleased to be able to contribute to the brand positioning of Brilliance in Germany via the Borussia Dortmund platform," added Stefan Heitfeld, head of Sportfive - the Dortmund-based marketing partner of BVB.
HSO and Brilliance Motors Deutschland are planning a long-term cooperation with BVB. A fixed contract has already been concluded for the next two seasons and an option to extend has been agreed upon. BVB is not just very popular as a traditional club, but well-known for its very large
and loyal fan base. "This is why BVB was the partner we were looking for," says Hartwig Hirtz.

Source: HSO Motors Europe